kpop fans demographics

With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. You need a Statista Account for unlimited access. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. This is a short 5-question survey about the demographics of members of the K- Pop fandom. It's easy! 7) when looking at Instagram Followers. Chart. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Business Solutions including all features. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. You only have access to basic statistics. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. The Tulsa . Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. As a Premium user you get access to the detailed source references and background information about this statistic. Finally, heres come the end of this writing. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. . You need a Statista Account for unlimited access. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." just 24% belonged to that demographic when tickets to the Map of . Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. What do you want to do? So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. Even some of the adults are just annoying because they like to argue about everything. Change Consent | Kpopmap 2022. This is consistent across both Instagram Followers and YouTube Views. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. Korean Foundation for International Cultural Exchange. 2007 - 2023 6Theory Media, LLC. In Korea, Kpop (both male and female groups) are largely made up of female fans. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Currently, you are using a shared account. From new album releases to concert coverage and beyond, we've got you covered. Mamamoo arent on that list, but I know they have more female listeners too. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. Then you can access your favorite statistics via the star in the header. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. Happy reading! The reason is that fangirls are loyal, passionate and more willing to pay. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. We believe this is somethingthat should be reflected on the charts.". A paid subscription is required for full access. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. That is about 15,000 more than expected for an artist with her 85 million followers. (Normal here means they fall between the two red outer lines in the graph above.) Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. K-pop is a genre of South Korean popular music. Success! Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. Spanish tracks and collaborated with local artists. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Various kinds of merch can be found in the form of light sticks to an album. "Popularity of South Korean pop music (K-pop) worldwide in 2021." Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Made by: sunshinejoonie. K-pop fans are now even making fan videos about Anonymous itself. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. As for students, it is dominated by age ranging from 15 to 20 years old. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. There's an entire Twitter account -- BTS on Billboard! "BTS always seem to do better and better after each comeback, especially on the charts. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Contrarily for males, the money that they spend is around $50 to $100. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. can someone list what groups on the list? FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. The Western Hemisphere: K-Pop Consumption and Engagement. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." Can ifans use melon? Male idol groups are usually like 95%+ women. February 25, 2020. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Other East Asian countries have a somewhat misleading representation within this data. They appoint South Korean stars as brand ambassadors . On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. There are 240 respondents in this survey with 140 of them come from the US. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. "Popularity of South Korean pop music (K-pop) in the United States in 2019." As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! Profit from the additional features of your individual account. They have no real life knowledge so they just believe and go hard for anything. Korean Foundation for International Cultural Exchange. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Statista. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Vivid Seats. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Korean Foundation for International Cultural Exchange. The money is mostly obtained from parents or working part-time jobs. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Korean Foundation for International Cultural Exchange. FYI, this is . Idols are usually young. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. This is a BETA experience. "How popular is K-pop in your country at the moment? These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. To use individual functions (e.g., mark statistics as favourites, set Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. i can't read korean To use individual functions (e.g., mark statistics as favourites, set However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. BTS always seem to do better and better after each comeback, especially on the charts. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. Korean Foundation for International Cultural Exchange. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Register in seconds and access exclusive features. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. Welcome back! Then you can access your favorite statistics via the star in the header. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. You can also find the Tableau Public visualization dashboard I've created to support this article. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". You must be a member in order to leave a comment. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. Interestingly, are .. Figure 7: How long have you been a K-pop fan? Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). This is consistent across both Instagram Followers and YouTube Views. Yet K-Pop has made great strides in bridging the cultural divide. 1. These trends are unsurprising for several reasons. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. This game allows players to create or direct their own stories through the members of the BTS. The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. We at Brandwatch love data, K-pop, and we definitely love BTS. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Most fans really are early teens or in the 20s range. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . There are of course male fans, but male fans virtually avoid male idol groups. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. You can only download this statistic as a Premium user. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. 10.14.20. statistic alerts) please log in with your personal account. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. Your home for data science. The ideal entry-level account for individual users. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Participation is voluntary and all information is confidential. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. Would love your thoughts, please comment. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. Please create an employee account to be able to mark statistics as favorites.

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