After 149 years, Colgate's Toothpaste Tubes are Finally Recyclable. The oral-care brand is launching what it says is a vegan-certified toothpaste that comes in an "industry-first" recyclable toothpaste tube. Momentum is building. Colgate, an oral hygiene product brand of Colgate-Palmolive, has launched a recyclable toothpaste tube in the US to boost its sustainable efforts. This will encourage the recycling community to add tubes to their lists of acceptable materials and support a new habit among consumers to recycle tubes. Colgate toothpaste tubes are recyclable for the first time after the brand spent five years redesigning the packaging, per an article from Fast Company.. Related: Estee Lauder, Unilever and SCJ Tackle Carbon-free Supply Chains The tubes will be available in March 2022 across four Colgate linesCavity Protection, Max Fresh Cool, Total Whitening and Optic White. Colgate says it has created the world's first recyclable toothpaste tube, and has made the surprising move to share the patent with its competitors, and any organisation that uses tube packaging for their products. To alert shoppers that the Colgate tube is now recyclable, Colgate is bringing it out in a "Recycle Me!" tube. Colgate-Palmolive has begun the switch to a first-of-its-kind recyclable toothpaste tube and now wants to enlist other companies to follow its lead. Colgate has finalized the design of a first-of-its kind recyclable toothpaste tube that sets a new standard in the industry. Colgate's recyclable toothpaste tube. Conspicuous for its absence was our big Oral Care business. The Colgate design is the first oral care or personal care tube to earn APR recognition for recyclability. Colgate said it thought it could use a commonly recycled type of plastic called a "high-density polyethylene" (HDPE) for the new tube, but it discovered that it's not squeezable enough for toothpaste. Since the beginning of March, the toothpaste "Smile for Good" has been available in German stores - in the first tube made of 100 percent recyclable plastic. Credit: Colgate-Palmolive / PRNewswire. The tubes of all our toothpaste ranges will gradually be switched to this technology so that by the end of 2023 all our products in Belgium will be in this recyclable material. It takes time to make the transition, and during this time, some of our toothpastes will be in recyclable tubes while others won't have transitioned yet. However, that is about to change. 4.2 from. It could eventually keep a billion tubes out of landfills each year. Colgate unveils recyclable toothpaste tubes - and offers tech to rivals. Momentum is building. Last week, Colgate delivered to retailers . Made for the future: the recyclable tube. In 2014, Colgate issued its first formal packaging sustainability goals, which included a commitment for all packaging to be recyclable by 2020 for three categories: Pet Nutrition, Home Care, and Personal Care. 18 Feb 2022 --- Colgate-Palmolive is releasing recyclable toothpaste tubes in the US featuring bold designs to raise recyclability awareness. Due to As You Sow's pioneering engagement efforts, last month Colgate-Palmolive Co., which dominates the oral care market, began shipping the first toothpaste tube recognized as recyclable by plastics recyclers. Program accepted waste: Toothpaste tubes and caps, toothbrushes, toothpaste cartons, toothbrush outer packaging, and floss containers. Colgate Unveils Recyclable Toothpaste Tube in Australia. With Australians producing 540kg of household waste per person, each year, this recyclable packaging is an industry game-changer.Standard toothpaste tubes are generally made from a mix of plastics inserted around a thin layer of aluminium. Colgate has launched a new toothpaste which is being billed as the first of a kind because it comes in a recyclable tube. Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. Back in 2020, we wrote about Colgate's "Smile for Good" toothpaste line that features a certified vegan recipe sustainably packaged in a 100 percent recyclable tube, and the company's desire to make all of their toothpaste tubes fully recyclable by 2025. Image: supplied. In a news release announcing the innovation, Colgate says this recognition is "an essential step in bringing it to the public." 2. Colgate unveils recyclable toothpaste tubes - and offers tech to rivals. The bold, limited edition graphics will be found on select tubes of Colgate Optic White Advanced Sparkling White, Colgate Cavity Protection, Colgate Max Fresh Cool, and Colgate Total Whitening, with the transition of the rest of the Colgate toothpaste line to be completed by 2023. The tube was previously approved by RecyClass as recyclable through HDPE streams. Thus, they are impossible to recycle. The Smile for Good range includes toothpaste in two variants, mouthwash, dental floss and the Colgate Bamboo Charcoal toothbrush. Since the beginning of March, the toothpaste "Smile for Good" has been available in German stores - in the first tube made of 100 percent recyclable plastic. Keep smiles and futures bright through recycling! Excitingly, Colgate has developed a recyclable material and process that would overcome this so that its new toothpaste tube not only allows the customer to comfortably squeeze out all the toothpaste, protects the integrity of the product and meets the demands of high-speed production, but also to be recyclable! Colgate is also part of Loop, a group of major brands experimenting with new reusable packaging; toothpaste, for example, could potentially be replaced with alternatives like chewable tablets that . Major toothpaste brands, which with Colgate account for 90% of the US market, have publicly committed to switching to recyclable HDPE toothpaste tubes by 2025. In May 2021, Colgate-Palmolive has revealed its first recyclable toothpaste tube in Australia. Toothpaste tubes pose a problem for recycling. Colgate is rolling out its breakthrough recyclable tube in the U.S. and using a bold message on its package to help get the word out. The Colgate design is the first oral care or personal care tube to earn . 18 Feb 2022 --- Colgate-Palmolive is releasing recyclable toothpaste tubes in the US featuring bold designs to raise recyclability awareness. Colgate said it has finalized a design for a "first-of-its kind recyclable toothpaste tube." The change is part of the company's efforts to have all of its products use recyclable packaging by 2025. From recyclable toothpaste tubes to aluminum bottles for mouthwash, they're locked in on eliminating plastic waste and delighting consumers. The 'Recycle Me!' limited edition tube is intended to inform both consumers and MRF operators of recyclable tubes. TerraCycle and Colgate have partnered to create a national recycling program for all brands of used or empty oral care products and packaging. Colgate-Palmolive's new recyclable tube is made from the same plastic used to make bottles, so it recycles like a bottle, and squeezes easy like a tube. The mix of materials makes it almost impossible to recycle through . Colgate has launched its toothpaste with new recyclable packaging to reduce the number of tubes thrown into the trash.. The product's development is five years in the . Colgate, one of the world's most popular toothpaste brands, is joining this fight. Crossposted by 8 months ago. While some recyclable toothpaste tubes exist, not all dental care products are easily recyclable. Colgate has launched its toothpaste with new recyclable packaging to reduce the number of tubes thrown into the trash.. The tube was previously approved by RecyClass as recyclable through HDPE streams. After years of research and innovation, toothpaste giant Colgate is finally rolling out recyclable tubes. Colgate: Packaging's Day Has Come. Toothpaste tubes are almost always not recyclable - made from sheets of plastic laminate - usually a combination of different plastics - sandwiched around a thin layer of aluminium. Every year, Americans toss a billion tubes of Colgate toothpaste in the trash, and they eventually end up in a landfill. There, against the daunting challenge of making toothpaste tubes recyclable, our 2020 commitment was to formulate . Colgate Created a Recyclable Toothpaste Tube. US-based consumer product company Colgate-Palmolive has launched a recyclable toothpaste tube with 'Recycle Me . Colgate packaging designer: Recyclable toothpaste tubes re-engineered for world's most scaled recycling streams 11 May 2021 --- A week before the Rethinking Materials virtual summit (May 19-20), PackagingInsights speaks to Jun Wang, packaging innovation and global design at Colgate-Palmolive Company Technology Center. To alert shoppers that the Colgate tube is now recyclable, Colgate is bringing it out in a "Recycle Me!" tube. Colgate-Palmolive has today (4 May 2021) announced the launch of its new toothpaste - Colgate Smile for Good - in Australia, featuring a recyclable plastic tube and 99.7% natural ingredients. Colgate announced that it has finalized the design of a fully recyclable toothpaste tube, the first oral-care or personal-care tube to be recognized by the Association of Plastic Recyclers . The Association of Plastic Recyclers (APR) last week announced its recognition of a new recyclable toothpaste tube by Colgate-an essential step in bringing it to the public. Colgate-Palmolive recently unveiled Australia's first ever recyclable toothpaste tube after five years of research. Colgate-Palmolive Co. will share the intellectual property of its new fully-recyclable toothpaste tube with competitors, a move that comes as the home-goods industry faces mounting pressure from . Colgate said it thought it could use a commonly recycled type of plastic called a "high-density polyethylene" (HDPE) for the new tube, but it discovered that it's not squeezable enough for toothpaste. Please note: Electric toothbrushes, battery toothbrushes, and/or their parts are not recyclable through the program. It takes time to make the transition, and during this time, some of our toothpastes will be in recyclable tubes while others won't have transitioned yet. NEW YORK, Feb. 17, 2022 /PRNewswire/ -- Colgate is rolling out its breakthrough recyclable tube in the U.S. and using a bold message on its package to help get the word out.. Colgate-Palmolive's . The new tube, with 'Recycle Me!' printed on the packaging, is produced using high-density polyethylene (HDPE) that is also used for milk and detergent bottles. Certified by the Vegan Society, the new tube outlines the function of each of the toothpaste's 99.7 percent natural ingredients on the front of the pack in a RecyClass-recognized recyclable tube. Colgate has launched a new line of toothpaste in a fully recyclable tube, a first for toothpaste.Colgate's Smile For Good brand, which is only available in Europe right now, has been certified by The Vegan Society and comes in a tube made from high-density polyethylene (HDPE), which is the same plastic used for milk containers. Major toothpaste brands, which with Colgate account for 90% of the US market, have publicly committed to switching to recyclable HDPE toothpaste tubes by 2025. What you can recycle. Colgate introduced its first-ever recyclable toothpaste with packaging group Alba in 2020. The tube has gained Critical Guidance Recognition from the Washington-based Association of Plastic Recyclers (APR), making it the first oral and personal care tube to earn this APR recognition. Colgate Launches Recyclable Toothpaste Tube in the United States Feb 18, 2022 NEW YORK -- Colgate is rolling out its breakthrough recyclable tube in the U.S. and using a bold message on its . Toothpaste tubes pose a problem for recycling. As reported by Inside FMCG, the toothpaste tube, used on the brand's Smile for Good lineup uses high-density polyethylene (HDPE) which is classified as recyclable by the Australasian Recycling Label Program of the Australian Packaging Covenant Organisation (APCO). As beneficial as the actual toothpastes sound, the real reason to opt for Colgate's new Elixir line is the recyclable tube.
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